Ethic-Marketing

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Lost Sale or Learning Experience

Posted on March 26, 2012 at 5:23 PM Comments comments (207)

   How much time do you spend with a potential client or patient? How many questions do you answer before they agree to move forward. Is it an average of 30 minutes, 2 hours or weeks of time?
 
  All of that time could be seen as time wasted. But is it? NO! It was the opportunity for you to perfect your craft, improve your communication skills and get to know another person. Am I encouraging you to meet a lot of people whom never “sign on the dotted line”, NO! I am encouraging you to use what you learn from each of these experiences to improve your offer and or how you make your offer.   

   We aren’t going to close each sale, however, we CAN learn from each sales opportunity. We can also keep in touch with that person and who knows, maybe down the road they will become an #1 client/patient.

Social Media with Limited Resources

Posted on September 30, 2011 at 10:36 PM Comments comments (203)
I have begun a Social Media Seminar. It is being taught by Angel Oakley with Unicatis. http://unicatis.com/angeloakley. I thought I knew a fair amount about social media, but I have now learned, the more you think you know, the more you have to learn.
 
I could post to social 24/7 and still have posts to make, things to learn, and improvements to make to my Google ranking. So what is a small business owner to do with all of the social media out there and limited resources?
 
Make a plan and stick with it. Set a goal for Twitter, face book, Google +. Decide on a number of posts you will make per week, a number of people you will engage with each day, and make sure you do it. Engage, talk with people, add them to your circle and label them as “virtual contacts”.
Have a presence and keep it. You may have 5 hours to devote to your online presence each week, devote them. Talk with people and make connections as you would at a networking group.
 
These efforts may take some time to complete, but the rewards will come to fruition. Be patient and diligent in your efforts.
 
Social media is not going away. Maintain your presence to keep your business relevant on the web and to expand your network.

I Don’t Have Time or Money for Marketing

Posted on July 10, 2011 at 11:00 PM Comments comments (250)
If I had a dollar, or forget that… even a penny for each time I have heard that, I would be a rich woman. I understand that economic times are tough and we need to be extra aware of the bottom line.  However we also need to grow and maintain our business.
If you don’t feel that you can invest in marketing to grow your business, invest in maintaining and gaining referrals. Invest in your business and invest in yourself.
Create a communion plan for existing customers that contains the following.
1.      Thank your customers for their purchase or business
2.      Talk with your customers and show interest in their lives.
3.      Ask for referrals.
4.      Thank them for referrals.
5.      Offer a referral reward or discount.
Establishing a plan and sticking to that is key. If you have a plan they will come.
 

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